From Frustration to Framework: The Birth of DocuLaunch™
The Problem with Process Documentation
Throughout my career working with small businesses of 10-50 employees, I've always been the "process guy." I love frameworks and believe in leveraging proven systems that work. But there was one area where I kept hitting a wall: process documentation.
Let me paint you a picture of where I started. Picture endless Word documents filled with screenshots, decorated with a maze of arrows pointing everywhere. If you've ever tried this approach, you know exactly what I'm talking about. It's brutal, time-consuming, and worst of all – ineffective.
The Missing Framework
Despite my deep appreciation for frameworks, I noticed something significant: there wasn't a proven, systematic approach for actually getting processes documented. Sure, there were plenty of theories and high-level concepts, but nothing that addressed the nitty-gritty execution – the actual "how to sit down and get it done" part.
This gap became increasingly apparent as I watched companies, including ones I worked with, struggle with the same challenges:
Getting teams aligned on documentation priorities
Creating actionable game plans
Facilitating the necessary (but often uncomfortable) conversations
Documenting processes in a way that was both comprehensive and usable
Maintaining and updating documentation over time
The Birth of DocuLaunch™
After years of trial and error, wasted time, and lessons learned the hard way, I decided to solve this problem once and for all. I sat down and mapped out a methodology that would address every major challenge I'd encountered in process documentation.
The result was a comprehensive framework that could take a company from "TO DO" to "DONE" in 90 days. This wasn't just another theoretical approach – it was a battle-tested method that focused on execution and results. The framework included:
Team alignment strategies
Clear project planning templates
Facilitation guides for difficult conversations
The optimal 20/80 documentation format
Systems for creating a single source of truth
Training and maintenance protocols
Building BuildTheProcess
This framework eventually became known as DocuLaunch™, and it was so effective that it led to the creation of BuildTheProcess (yes, I know – perhaps not the most creative company name, but it gets the point across!). Our mission became clear: help modern small businesses overcome the challenges of process documentation.
Sharing the Secret Sauce
Taking inspiration from Alex Hormozi's approach to business, I've made a decisive choice: we're going to give away all our secrets, including the complete DocuLaunch™ framework. Why? Because I believe that every business deserves access to effective process documentation tools.
My goal is simple: I want you to be able to "self-document" your processes successfully, without having to waste years learning the hard way like I did. Whether you choose to work with BuildTheProcess or implement the framework on your own, I want you to have access to a system that actually works.
Looking Forward
This is just the beginning of our journey to revolutionize how small businesses approach process documentation. Through BuildTheProcess and the DocuLaunch™ framework, we're turning the often dreaded task of process documentation into a manageable, successful endeavor.
Stay tuned as we continue to share our insights, strategies, and the complete DocuLaunch™ framework. Together, we can transform the way businesses document and maintain their processes, creating more efficient, scalable organizations in the process.
The days of arrow-filled Word documents are over.
Welcome to the future of process documentation.
